How to get started in Affiliate Marketing
In this post I’m going to take you through somethings you need to know to get started in affiliate marketing ,even if you’ve never made any money online before, don’t know what affiliate marketing is, or haven’t even started to build your blog or website.
What is Affiliate Marketing?
Let’s start with the most basic of basic questions: what is affiliate marketing?
Simply put, affiliate marketing is a way for you (the affiliate) to earn a commission for recommending products or services to your friends or readers.
To simplify it, here’s the 4 step process for how it works:
You find a product you want to promote
You sign up for their affiliate program
You get a special link that allows the merchant to track the people who clicked your link
If they buy the product, you get a commission.
Pretty simple in it’s self right?
It can get much more advanced, but in this post we’re just going to start with the fundamentals and get you to the point where you’re ready to make your first commission.
How Does Affiliate Marketing Work?
There are a lot of different ways to track affiliates these days, but all are based off someone clicking your special tracking link.
The most common and basic type of tracking is via a cookie.
When the link is clicked, a small file called a cookie is stored on their computer letting the merchant know that if a sale is made, it came from you.
There are also more advanced methods based on the email used or IP address – but we won’t get into those here, we’ll stick to the basics.
How Do You Find a Product to Promote?
Here’s the thing, you can pick just about any product that you can buy online, and there will be an affiliate program that will pay you a finders fee for referring a sale.
However, just because you can promote anything, doesn’t mean you should.
The most important thing to consider when selecting a product to market is, “is it relevant to your audience?”
However, for you to promote, say, WP Engine a WordPress hosting company – makes much more sense, since almost every one of your intentional readers either has, or has considered starting a website.
When you’re trying to decide what to promote always ask yourself the following questions:
Do I use this product?
Will the vast majority of my readers/followers or customers benefit from using this product?
Is the buying process easy?
Is there a good affiliate commission? (Not always necessary)
If you’re answer is yes to each of these questions, then it’s probably good to go and worth promoting.
Action Item: Make a list of products that you use that you think your blog audience would benefit from using as well. Try to think of as many as you can.
Physical Products vs. Information Products vs. Services
Ok, you should have an idea of which products you might want to promote – now it’s time to decide which of those are the best fit for you and your audience.
There are three different types of things you can promote via affiliate marketing:
Each of these has pros and cons, and we’re going to look at those now.
Affiliate Marketing for Physical Products
Physical products are probably the easiest thing to promote for one reason, and one reason only: Amazon.
Amazon has a affiliate program, and once you sign up, you can get a link for any product on the site, and earn a commission on it!
Pretty good, right?
How to Sign Up
Signing up for Amazon’s affiliate program is an excellent starting point, because the chances are good you already use Amazon, are familiar with it, and your readers/followers are too.
If you want to promote physical products, there’s probably a better place to do it than Amazon over the long term if your niche is somewhat specialized.
If you know your niche and want to promote a physical product do a quick google search for “product name affiliate program” or “your niche affiliate program” to get an idea of what other options are out there.
Affiliate Marketing for Information Products
The next type of product you can promote is an information product.
This is usually something created by a blogger, marketer or author that teaches you how to do something.
There are a lot of reasons that information products are so great to promote:
Often they are higher priced, which means higher commissions
They can have a personality behind them, which builds trust and makes them easier to sell
They can have full marketing funnels behind them aiding in sales
They solve a problem or provide a solution that your readers/customers are looking for
Generally, it can be a little bit more work to become an affiliate for these products because often the creator is a bit more protective of who they let market the products.
Information product commissions usually range from 30-50% or higher – because the costs of production are so much smaller.
When you promote information products look for high priced products created by people who are good at marketing. Why?
Because you will send traffic to their funnel, and they convert the sale. Your work is relatively minimal in that regard,which is great if your just starting out in affiliate marketing..
So if you have a course or product that you’ve personally used and seen a lot of success from, check and see if there’s an affiliate program – because if you’re going to recommend it because you have tried it all the better, you might as well get paid for it!
One of the cool things about services for instance, is that often there are recurring commissions. Over time that can add up to be a nice extra bit of income each month.
Think about which services you use and if it makes sense to promote them on your site.
They could be hosting services ,web marketing ,or any other affiliate service out on the net,as there are hundreds out there to choose from.Just do your research before you start about the product or service that you are going to promote. This will help you avoid the pitfalls of starting up a business or getting your first commission earning extra money from affiliate marketing. Wishing you success..